Interestingly, all of Datar's supermarkets including those in the Gulf boast of a 100 per cent vegetarian product range includes all kinds of spices and masalas, pulses, rice and flour, oils and ghee, pickles and chutneys, tea and coffee, canned and instant foods, ayurvedic herbs, cosmetics, dry fruits, mouth fresheners and savories, confectionery items and sweetmeats.